Rudy Project ::
Rudy Project is a premier Italian sports eyewear and helmet brand founded in 1985 by Rudy Barbazza in Treviso, Italy, with the ambitious goal of creating the world's finest sports performance eyewear to elevate athletes at every level. For 40 years, Rudy Project has been the trusted choice of world-class athletes across cycling, triathlon, motorsports, running, and countless other disciplines, worn in training and competition at the world's most prestigious events.
What sets Rudy Project apart is their relentless pursuit of technological innovation combined with distinctive Italian design and craftsmanship. The brand pioneered revolutionary features including the "Air System" ventilation in 1987 to minimize fogging, and became the first company in the world to offer aerodynamic helmet solutions for cyclists. Their proprietary lens technologies—including ImpactX® Photochromic lenses originally developed for military use and RP Optics™ for razor-sharp clarity—represent the cutting edge of optical performance. Frames crafted from aerospace-grade materials like Kynetium™ (a blend of magnesium, titanium, and aluminum) deliver exceptional strength while remaining remarkably lightweight.
Rudy Project remains a family-owned company present in over 60 countries worldwide. Every product is still 100% designed and manufactured in Italy with meticulous attention to detail. The brand is particularly renowned for offering the most comprehensive prescription eyewear solutions in the sports industry, ensuring athletes with vision correction never have to compromise on performance. With their tagline "Technically Cool," Rudy Project continues to blend cutting-edge technology with Italian style, creating eyewear and helmets that help athletes perform at their absolute best.