SALT. ::
SALT. Optics is a premium independent eyewear brand founded in 2006 in coastal California by former professional surfers Taylor Whisenand and David Rose, along with optical industry veteran Ron Smith. The brand name itself is an acronym for Sea, Air, Land, and Timeless—representing their deep connection to California's natural landscape and their commitment to enduring design.
SALT. draws its inspiration directly from the Golden State's effortless beauty: sandy beaches, snow-capped mountains, pristine deserts, iconic film, architecture, music, and art. Each frame captures the casual elegance and aspirational lifestyle that defines California. The brand's color palettes mirror nature itself, featuring ocean blues and greens alongside desert-inspired golden browns, creating eyewear that feels both organic and sophisticated.
Every SALT. frame is designed in California and meticulously handcrafted in Japan using only the finest materials available. They use 100% Japanese acetate (produced from sustainable cotton seeds and wood pulp) and aerospace-grade Japanese titanium, providing exceptional strength while maintaining a featherweight feel. Their construction features functional riveted hinges and precision engineering that ensures perfect fit, all-day comfort, and lasting durability.
SALT. is committed to creating timeless, minimalist designs without logos or fleeting trends—eyewear built to be worn and loved for decades. With superior Japanese polarized lenses offering the highest optical performance and frames that fit perfectly from the start, SALT. represents quality construction, authentic California style, and eyewear designed for a life well-lived.